Analytics
Followers, views, engagement, top posts and the best times to post, network by network.
The Analytics page shows statistics for the accounts of the brand selected in the top bar. They're available for YouTube, TikTok, Instagram, Threads and Facebook. LinkedIn has no statistics.
Statistics turn on automatically when you connect an account in Réglages › Canaux (Settings › Channels): a single connection covers both publishing and statistics. If a channel card shows Stats en attente (Stats pending), reconnect the account.
Navigating
- Tabs Tous (All), YouTube, TikTok, Instagram, Threads, Facebook; a green dot marks connected networks.
- If a network has several accounts, pick one in Choisir le compte (Choose account).
- Période (Period): 7 jours (7 days), 28 jours (28 days, the default), 90 jours (90 days) or Tout (All).
Account metrics
| Network | Metrics |
|---|---|
| YouTube | Abonnés (Followers), Vues totales (Total views), Vidéos (Videos), Watch time (28j) (Watch time, 28 days), Durée moy. (s) (Avg. duration, s) |
| TikTok | Abonnés (Followers), Likes totaux (Total likes), Vidéos (Videos), Vues (échantillon) (Views, sample) |
| Abonnés (Followers), Vues (échantillon) (Views, sample), Publications (Posts), Watch time | |
| Threads, Facebook | Abonnés (Followers), Vues (échantillon) (Views, sample), Likes (échantillon) (Likes, sample), Posts analysés (Posts analyzed) |
(échantillon) (sample) means the value is the sum of the posts retrieved, not an account total: the last 20 videos on TikTok, up to 200 posts on Instagram and Threads, up to 200 Reels on Facebook, up to 500 public videos on YouTube.
Each card is compared with the previous period (« vs les N jours précédents », vs the previous N days) when the data allows it. The Tous (All) tab adds up your accounts: Abonnés totaux (Total followers), Vues (échantillon) (Views, sample), Contenus (Content), Watch time, Réseaux connectés (Connected networks).
The Tendances (Trends) section charts how followers and views change, with one point per day: the curves fill in as the days go by.
Your posts
- Publications des N derniers jours (Posts from the last N days): number of posts, Vues des publications (Post views), Engagement (likes + comments + shares) and Taux d'engagement (Engagement rate: engagement / views).
- Top publications (Top posts): the 10 best posts of the period, sorted by Engagement, Vues (Views) or Taux d'engagement (Engagement rate), including posts published outside Klickbee (a Klickbee badge marks yours). The engagement rate is only calculated from 20 views.
- Meilleurs moments pour publier (Best times to post): average engagement by day of the week and by hour, in the brand's time zone, with the Créneaux en tête (Top slots). You need at least 5 dated posts.
- The content table lists each post with Vues (Views), Likes, Comm. (Comments), Partages (Shares), Watch time and Rétention (Retention), with search and filters. « — » means the network doesn't provide the data (watch time only exists on YouTube and Instagram, retention only on YouTube).
How often data updates
Statistics are fetched automatically every night, and again when you open the page if the last update is more than 10 minutes old. The Rafraîchir (Refresh) and Rafraîchir tout (Refresh all) buttons force an update; they're reserved for Super admins.
There's no statistics export. The Aperçu (Overview) page also shows a summary: published posts, content created, views and videos from your networks.
Disconnecting an account deletes its stored statistics.